Our Story

Founded in 2018 by Lebanese sisters Yassmin and Farah Saleh

Yassmin Saleh is both my name and the name of our label.

Farah Saleh is my partner, my other half, my sister.

We were raised in Abu Dhabi, only to return to Beirut to share our creative vision—a journey of self-exploration through design, creating a brand that dives into the mind of a Lebanese woman, channeling her space, her experiences, and her emotions.

Beirut is our Muse. Every collection we create is infused with elements of our social and cultural landscape and the beauty of its everyday moments, transforming them into
garments that serve as a memorabilia.

Fascinated by the experiences of the women around us, we translate elements of our heritage, our personal stories, and our inner worlds into garments that go beyond clothing. Our brand finds strength in vulnerability, transforming emotions into pieces with meaning.

Today, our label operates in the heart of Beirut, where each collection is designed and produced with care by local craftsmen and artisans. Since the beginning, we have prioritized working with local suppliers, not only to sustain Lebanon’s rich craftsmanship but to innovate and evolve it. Our relationship with our artisans is built on mutual learning and trust—we grow together with every collection, creating designs that carry a story worth telling.

Our Story

Founded in 2018 by Lebanese sisters Yassmin and Farah Saleh

YASSMIN SALEH is as artorial love letter, translating the intangible through craftmanship and unconventional techniques. The brand offers designer ready-to-wear for women who value stories behind their piece of clothing. Each season, a subtle narrative that tackles a modern-day socio-psychologica lphenomenon is translated into a collection of garments that appeal to those who valueslow-fashion, high quality sourced clothing, and craftsmanship.

Growing up, Yassmin struggled with expressing herself emotionally, Farah has suffered from anxiety and both of them have witnesses their closest loved ones facing their own mentalhealth battles.

Witnessing all the people endure their hardest struggle with no hope for a better day, drove the sisters to create YASSMIN SALEH and use fashion as a platform to break the sigma on the conversation around mental health.

YASSMIN SALEH is our sanctuary, an empty canvas where vulnerability found its voice. Every stitch, color and texture are woven tales of personal struggles joys, and sorrows,transforming craftmanship into a the rapeutic outlet. Each SEASON is a journey of emotions, a beacon of hope, where fashion becomes a powerful means of expression and healing.

Each STORY is created in the hopes of resonating with our audience. In an industry that overlooks the importance of mental health, we invite everyone to join the conversation, to share their own stories and to be a part of a conversation that matters